25 Things SEO’s must ask new clients
Are you heading towards the new goals for your new SEO client? If so, then there are some important basic things that you should know as an SEO consultant from your new client before working seriously with them.
Clear knowledge about your client’s needs helps you, as an SEO consultant, to move towards a profitable and a long-term business. At the initial meeting with your client, get all the information that gives you a positive head start and avoid silos that could occur possibly at different stages of the project.
Get access to the client’s accounts and tools that help to monitor the weekly or monthly progress of your project. Following are the accounts that you need to get access from your new SEO client.
i. Google search console or GWM tool( Google WebMaster Tool)
ii. Google Analytics,
iii. Google Adwords,
iv. Company Email,
v. Access to CMS,
vi. Access to LogFiles,
vii. Additional Analytics account
Answers that an SEO’s need to gather from a new SEO client before starting working with them:
Even though you are an expert in SEO, there are few basic answers you require to your new client to better understand their goal and needs. Gather all the necessary information about your client’s business. Below are few helpful questions to understand your new client better.
1. Which call to action on your site is more important to you?
Newsletter submits, form submits, free trials, whitepaper downloads, webinar sign ups etc. ask which one is important for them.
2. Is there any specific currency value or certain levels of importance that you assigned for certain activities on your website?
For example, if your client assigns a certain value for sign ups based on conversion rates or on the value of an opportunity.
3. Is there a particular section of your website that is considered more valuable than the other sections?
List the high priority sections against the low prioritized ones.
4. Who is your target audience?
Ask for information about how specific the buyers use their products.
5. Are there any specific industries that you want to target?
Create a list of industries that they consider as their target.
6. What are the inequitable advantages of your company?
Ask why your customers chose you and what you think should have made you better than your competitors in handling the customer’s issues.
7. Reasons for your potential customers not choosing you?
Ask for areas that your client struggle with converting the potential customers into leads that their competitors do well.
8. What do they expect as the successful engagement?
Ask whether they expect traffic, lead volume or rankings.
9. Is there something that you suspect not right in your data?
Ask for issues created by installed analytics code and goals.
10. Are there other domains for your site?
Know about the micro- sites and domains that run for a specific event only that your client owns.
11. Is there any copy of your website published elsewhere on the web?
Ask whether the site has been tested on any testing server i.e. staging server, before publishing on the main domain and still live on that server. Know if the website is internationalized for the global audience.
12. What link building you have done in the past?
Get the specific details about the link building activity done in the past. Ask them to share the previous link building details.
13. Has the site been penalized?
In case if your client is unsure about why their site got penalized before in the past and they can only speculate the drop in traffic, ask them where they suspect the fact that has to the reason for getting penalized.
14. Discuss the possible keywords that you are going to target with your client’s site and ask for specific terms they think that could perform well.
There may be a situation where you need to resist or push back that their keywords are very competitive. As a result of the discussion, you may get a clear view on their expectation.
15. Enquire about the technical issues on the site that you need to concentrate more on.
Ask if they recently moved their site to any new URL or to a new sub domain even if they think everything works fine.
16. Do you have the previous vendor’s keyword research, web audit report and other reporting information?
This information is very important to analyze what dissatisfied your client and it helps to deliver better service to them.
17. Who will be responsible for making technical updates in the site?
If your client website needs to redirect and on page optimization to increase the load time of the website that is caused by their previous development backlog, prioritize the tasks that you recommend them for web development help.
18. Who will be creating content for your website?
You may want to help topic selection that could possibly impact the SEO of the website and also on the information architecture of the website.
19. What is your strategy to promote new content?
Know the persons who are responsible social media marketing, PR and figure out the process carried out for content promotion and understand how to increase the new and existing content. Build a plan that fits the current content promotion process.
20. Who is your biggest competitor?
Find the client’s biggest competitors and it will help you in content creation to rank higher in the search results.
21. Are there any publications that your site audience read frequently?
This is helpful for topic creation. And also find the topic or article that were reached and referred by your target audience the most.
22. What would you identify as the conferences that your target audience is interested in?
Can your client identify any conferences that your audience would be particularly interested in? Conference organizers look forward to putting together the certain list of things that could interest their prospects. If there are some conferences that your client gets more prospects then that list of things comes in handy to create topics with potential keyword targets.
23. What forums do the people in your industry read?
24. Who plays the vital role in giving the trust and relevant information to your prospects?
25. Is there anything else we should know or that you would like to focus on?
For a better long-term relation, make things clear before starting the task with your client and avoid ambiguities that resist you from achieving your goal. Gather the necessary information and data to utilize time and yield the client’s trust on you. When you start a new project for the client or new client’s project analyze the past ups and downs in their effort and design a strategy that leads you to the path of success. The above-said information on getting to know basic important things from a new client suits is helpful to gather information regarding your client that seeks your service. Getting access to all the accounts, to monitor the data that are necessary for improvement and asking important questions while engaging with your client will lead a foundation for successful business.