How to tweak low-value content pages into opportunities
Search engine giant Google has frequently made updates in the search algorithm and Fred’s algorithm was considered as the quality assessing update.
The websites that get affected by this update has sudden ranking drops and there were some requirements that need to be adhered to overcome low rankings. Following those requirements will allow a website to create opportunities from low-value content pages and increase rank effectively.
So we are going to cover most needed changes that are required to abide by and create opportunities out of those low-value content pages.
There are few tools out there in the market to test the low-value contents of a website and Moz Pro Site Crawl Test is most recommended for finding it. Once found you can easily make decisions whether to make the change to that page or remove it completely.
Find the pages that have very low content:
There are certain limitations of words in a page according to Google. Those pages which have less than 50 words are qualified as the low content page. Other issues like spammy ads, doorway pages, and user-generated spam content.
With Moz Pro Site Crawl finds those pages and work on the ways to resolve it. Gather data from similar pages and see how it performs then make changes according to it. Data that need to be compared with low content pages are PageViews, Avg Time on Page and Bounce Rate.
If you find similar pages with low content but in some way, it performs well make changes accordingly. Even with less content if it performs well then it might contain some informational content to the users or contacts.
Find the pages that have duplicate title tags:
Google favors sites with unique title tags and if there is no uniqueness in the title tag then it will be a problem for you and your user. Your user will find it difficult to differentiate pages with same title tags and they won’t find it interesting with pages having same title tags. Their search intention will be lost while seeing the title tags explaining about the same topic.
For example, consider product page of a website “www.domain.com/products/lists/ “with title tag “domain name – products list”. There are several associated links like
all with same title tag “domain name – product list”.
Solve this issue with a rel=canonical tag like which tells search engines to consider those different pages are now from single original source page.
301 redirects help to solve this issue in an easy manner. Identify the pages that you updated and replace their older pages by implementing the 301 redirect code. This will help improve user experience thereby increase the credibility from search engine giants like Google. Remember, the user experience is an important factor when considering the website rank.
How to implement proper 301 redirect URL?
Here is the basic procedure to implement 301 redirects for an older page.
redirect 301 / old folder/oldpage.html http://www.domain.com/newpage.html
Make changes to your configuration file depending upon the web server you use and add this line for the older page that you want to redirect to the newer one. Your traffic won’t decrease and the user as well as Google bot won’t find it difficult to locate or identify where they are landed.
Follow these important ways to make use of your low-value content pages and do it in an orderly and precise manner so that you can implement the procedures in future without any hassles. Use the appropriate tool that you find it handy and make the required tweaks in low-value content pages for better results.