The website structure is the very important thing to consider when it comes to SEO. Apart from attractive content that engages readers to the website, the way of implementing a standard structure to it appreciably plays a huge role. There are certain features to carry out while creating a standard structure for the website. Websites that failed to add those features could probably lose the opportunity to rank high in SERP’s.
There are certain features to take into consideration when creating a website. They are website crawlability, hyperlinks, user interaction, the content originality of the web pages, and SEO friendly URL structure.
How these features do helps in avoiding a bad structure that affects SEO of the website?
Let’s see how they benefit to reach a good position in the search engine’s results page one by one.
Search engine’s crawl the website’s URLs that were included in the sitemap. So arrange the urls in a specific way in the sitemap and add it to the website through Google Webmaster tool. GWM tool has a feature called crawl which allows search engines to crawl the urls from the sitemap. Another important thing is the navigation. The user should easily navigate through the website without any dead-end i.e. the user should not leave the website if they fall in a situation where they don’t have the path to go further. Internal links help to avoid those situations. So add links in each page that takes users to the other potential pages within the website. Internal links also increase the crawlability of the website.
Hyperlinks are the internal links of the website. It allows linking keywords within the content to another chunk of content with relevant keyword. The website accessible within few clicks creates the good user experience. Create and arrange links in a way that won’t crash the website structure. One of the main advantages of hyperlinks is it allows search engines to fetch other pages within the website through keyword-rich anchors. Hyperlinks decrease the page depth. Page depth is the average number of pages that your visitor views during a single session.
Poorly built websites reduce the user interaction. User loses hope when they don’t find what they are searching for on the website. Instead they automatically leave the site and go for the good one. They don’t want to waste their time on a site where they are not sure what to do next. Bad user interaction affects the SEO.
How is user interaction identified by search engines?
Click through rate, time spent on site, bounce rate relevancy and usefulness validated by search engines to find the user interaction on a website.
The content originality of the web pages:
Originality is measured by the contents that appear on different URLs of the website. If same content appears on multiple pages the originality of the website is lost. Search engines have difficulty in selecting a relevant page for a particular keyword out of that multiple pages with the same piece of contents.
SEO friendly URL structure:
URL with the inclusion of useful keyword allows the users to pay attention to them in the search engine result pages. It should be easy to read. Use of special characters reduces the efficiency of the crawling. The inclusion of the main keyword is very helpful as the users can view the URL of the website when they hover over the link. Matching the URL with the title of a blog post helps to rank higher in search engines. Short and simplest URL structure can be useful to share in social networks. Avoiding stop words like and, or, but, a, the etc. helps to meet simplicity.
Always give special importance to website structure for better ranking in search engine result pages. Achieve the best position in SERP by implementing those above said features for your website. Add sitemap with relevant urls so that crawlability is easily achieved by search engines and navigation should be easy to reach the desired page within the website. Avoid dead ends by adding internal links/hyperlinks to the web pages so that the website have a good user experience. Good user experience adds benefit to the sites allowing easy crawlability for the search engines. Add relevant main keywords to the internal links and urls. Link content of one page with other page content, it also increases the crawlability. Design website in a standard way that should not affect either the user or the SEO performance.