As we all know that Google makes valuable changes and rollouts like mobile first index, mobile shortcuts for its mobile searchers, Android, and iOS users, now they have made a change to the ranking algorithm. After a long assessment, Google has officially confirmed this Fred Algorithm.
The purpose of this algorithm update is to focus more on quality links and to restrict the low-quality websites and fake contents from being placed top in the search result. Google often makes algorithm changes some of them may be on daily basis like 2 -3 updates in a day. Well, this Fred algorithm update took a long time to get confirmed.
Fred algorithm update identifies a site that lacks in quality like light weighted content, overwhelming publicizing and hits its activity down. This update has targeted many spammy links and many sites with such low-quality links are being forced to feel the impact. Generally, websites that follow “black hat techniques” are having the higher preference to get smashed by this update.
How can you recognize that a website got the impact of Fred’s algorithm?
A major drop in ranking is the primary sign that a website has been penalized for and apparently it reduces the impressions, clicks, and visits as the rank drops in search results.
To be free from such issues and run your website to the standards required by Google and other giant search engines, keep up with the updates then and there to survive in this competitive digital industry and always ensure to design and create content that meets user requirements and step away from techniques that gives fame or brand awareness only for certain amount of time. Follow the standards and principles of a good website which always have the intention to provide quality services to their users and be aware to avoid techniques that only benefits your brand.