As the profound SEO’s, who think deeply about the factors to rank web pages ahead of the standard recommendations to qualify as high-quality web pages, on the other hand it is essential to determine low-quality pages from Google’s perception.
The search engine giant, Google, often makes frequent changes to their fetch techniques which are highly based on the search algorithms that determine the importance and uniqueness of the contents of the web page. Let us see some important factors that are necessary to determine the quality of the web page in a website.
Factors that are considered as the ingredients of a high-quality page from Google’s point of view:
• Uniqueness of the content
• Information relevant to the user’s query
• Resourceful external links
• Internal links within website
• Meet readers expectation
If your page doesn’t meet any of the factors stated above then it will be considered as a low-quality page. Other than the factors mentioned, it is user’s behavior on the website that plays a vital role in judging the quality of the web page being visited by them. Consider a situation where a user visits the website from the search query typed on the Google search engine and they read the content and do further search other than the query they used to enter into the website. This user behavior signals the search engine a positive impression on the web page visited by the user. If they search for the same query further then it will give a negative impression leading to low-quality rank for the web page on the website.
Possible reasons behind user jumping to another website are due to the following reasons:
• Slow page load.
• The Design problem that makes the appearance improper on several devices.
• Improper usage of grammar.
• Missing alt attribute in image files.
• Lack of well structured content.
• Lack of external links.
SEO’s can identify the difference between the high and low-quality web pages from the below features:
• Total time spent on website
• Bounce rate
• Organic traffic
To identify quality of the web page keep these metrics into consideration
Total visits, links within the web page both external and internal links and the number of pages reached from landing pages.
When considering links as the metric, it is important to take external links into consideration like links that actually connect to root domain of other websites and social links like Facebook, Twitter, and LinkedIn.
Refer the data gathered from the Google analytics account like page indexes, click through rate, and rank of the title on the page and so on.
Check for multiple pages or duplicate content in the website that could cause low quality on the uniqueness. Categorize your web pages into High quality, pages that need enhancement and pages that are required to be removed immediately. This will allow you to be up-to-date on your feature work that you will carry on with the website.
It is the quality that meets requirements in all aspects of the services, whatever the service it may. So, plan according to the standards that are fixed mandatory for your work, and deliver service that meets your customer’s expectations.