Over the last decade, the web world has seen an explosion in the growth of popular social media platforms like Facebook, Twitter, Linkedin, Instagram, Google+, Pinterest and lots more.The sheer amount of data that is made available through social media alone has web marketers jumping for joy. The real magic, however, lies in adopting the right content marketing strategy by staying relevant and at the same time promoting your brand also.
Brand presence is primary but unless the presence is worth following, creating an awareness could be a herculean task. Publishing interesting and educational content attracts more fans and followers. Avoid product focused and too much self promotional posts which could push followers out. The best thumb rule is to follow the 80/20 magic.
The 80 – 20 rule also known as the Pareto Principle, named after the renowned Italian economist, Alfredo Pareto states that 80% of the efforts comes from 20% of the causes. Applying this to content marketing strategy, you could post 80% of content which is relevant and valuable and 20% can be self promotional. This way, a balance can be achieved where you can attract a loyal following and at the same time, need not feel the guilt of ignoring brand promotion.
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